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That's why the New York Thruway Authority, Mothers Against Drunk Drivers and the New York State Police Troop T, kicked off their 29th annual Red Ribbon DWI Prevention Initiative, on Tuesday, Dec. 29 at toll booths and service areas across the state by handing out red ribbons to drivers.
“This time of year should be celebratory and festive, but not at the expense of motorists’ safety and well-being,” said New York State Thruway Authority Executive Director Robert L. Megna. “We are proud to partner once again with MADD and State Police Troop T in the Red Ribbon Campaign and emphasize the importance of staying safe and sober while on the roads this holiday season.”
“The holidays are one of the most dangerous times on the roadways due to more people traveling, an increased number of festivities where alcohol is served, and a surge in drunk driving,” said Richard Mallow, Executive Director of MADD New York State. “MADD’s Red Ribbon Campaign is a visible reminder to the public to plan ahead for a designated driver before celebrations begin. By displaying the ribbons on their vehicles, drivers show their commitment to protecting the public from the dangers of impaired driving and their support of law enforcement’s efforts.”
The Red Ribbon Campaign is MADD’s longest running and most visible public awareness project. The foot-long red ribbons, a symbol chosen by MADD in 1986, are meant to be displayed on motorists’ vehicles to raise public awareness regarding the dangers of impaired driving as well as to encourage all motorists to take the pledge of driving safe, sober and buckled up at all times.
New York State Police Troop T will be conducting specialized patrols and a fixed checkpoint in undisclosed locations along the Thruway during the holiday season.
For more information about MADD, visit: www.madd.org.
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